Social media is just about a worldwide business that thrives off of our personal information. But did you recognize that they’re also manipulating us? Former employees of massive social media companies are slowly but surely starting to admit that different strategies are wont to influence our attention.
If you would like to ascertain a number of the tricks social media uses to stay you focused, allow me to point out you.
The Color Red
Red just about means “danger”, regardless of what language you speak. Back when Facebook notifications were blue, nobody bothered to concentrate to them. Today, we hardly miss a message due to that stupid red number.
Use of Authority
Social media websites trick you into feeling safe. they appear professional, they appear to be very secure (with the padlock icons and everything!), plenty of people use them, and you would possibly even think that Mark Zuckerberg cares about you. But try saying “no” to Facebook. Either do as you are told” or “you might roll into the hay later.”
There’s never a “no” option.
Exploitation of Negative Emotions
Sites like Instagram have a habit of retaining “likes” you get on a picture . Why, you ask? Well, to easily release all of them directly so you get an emotional “high” from all the likes you’re accumulating so fast. So what is going to you are doing next time once you get sad? Post on Instagram, of course!
Variable Reward Systems
Psychology teaches us that the foremost effective thanks to developing an addiction, craving, and habits are to form sure that the reward system is variable. It’s something that’s been utilized in gambling for many years, but social media does it just an equivalent. the foremost obvious example is your Facebook timeline, which matches interesting and uninteresting stories to stay you jittery about what to expect next.
Pretty obvious this one, isn’t it? But did you recognize that each website that features a link to Facebook, will actually report your visit to Facebook? There is no escape from this 21st century world where marketing is very efficient. Not anymore.
This is mostly referred to as the “Fear of Missing Out” or FOMO. It essentially means whenever you’re thinking of not using Facebook anymore, Facebook will constantly remind you that each one of your other friends seems to be using it just fine – they’ll even tell you ways many minutes ago they last used Facebook. What, don’t you would like to stay in-tuned together with your friends? does one hate people? Why does one hate people so much?
Makes Companies appear as if Friends
How many times have you ever laughed at a meme, only to understand it had been posted by some shoe company? I mean, you weren’t trying to find shoes, but this specific shoe company seems to be travel by people with an honest sense of humor – why not buy some shoes from them? It’s all a marketing ploy, but by putting company posts on your timeline, Facebook and other social media create a man-made bond between you and therefore the company.